Before designers, big brand names, warehouse stores and suit brokers dominated the land scape, well dressed men of all stature, flocked to old world tailors who constructed custom suits cut for each individual person. As time went by and the advent of mass production became the norm, finding these master craftsmen became harder and harder. Today a large amount of Americans still wear suits, though most are ready made and available at a bevy of retailers ranging in cost from "budget" to "obscene". Americans have generally shied away from custom suits because of a misconception of exorbitant costs and pretentiousness. Especially during tough economic times, custom suits have become more a symbol of excess rather than value. While ready made suits continue to dominate the market place and full fill the need for instant gratification, more and more consumers are beginning to see the value that custom suits, with their perfect fit and high end craftsmanship, deliver.