Before designers, big brand names, warehouse stores and suit brokers
dominated the land scape, well dressed men of all stature, flocked to
old world tailors who constructed custom suits cut for each individual
person. As time went by and the advent of mass production became the
norm, finding these master craftsmen became harder and harder. Today a
large amount of Americans still wear suits, though most are ready made
and available at a bevy of retailers ranging in cost from "budget" to
"obscene". Americans have generally shied away from custom suits because
of a misconception of exorbitant costs and pretentiousness. Especially
during tough economic times, custom suits have become more a symbol of
excess rather than value. While ready made suits continue to dominate
the market place and full fill the need for instant gratification, more
and more consumers are beginning to see the value that custom suits,
with their perfect fit and high end craftsmanship, deliver.
